Thank you for the analysis Rob. I fondly remember the teenage angst of the Gap years. I’m thinking how a re-branding may help them out — even some of these ‘basics’ brands are now tapping into a more sustainable model (ethically-sourced clothing, etc.) that the entire Gap conglomerate is not generally aligned with that well. Also, I think there may still be a market in Eastern markets, I’m thinking — perhaps Eastern Europe? Anyways thinking out loud here, but nonetheless, thanks for sharing your research and perspective!


Exploring the intricacy of ideas and the human condition. Interests include culture, travel, marketing, design, and mental health. 📩 Linkedin @andreibiltan

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