I think it’s also rooted in the fact that we obsess so much with the result when the journey itself can bring us just as much satisfaction. That’s why I like the concept of identity-based goals. Don’t do something for the end result, but because it’s part of your identity (going to the gym to get abs vs. going because you see yourself as a healthy human).

Exploring the intricacy of ideas and the human condition. Interests include culture, travel, marketing, design, and mental health. 📩 Linkedin @andreibiltan